May 04, 2016

Brewnola, a food-based consumer packaged goods (CPG) startup, plans to launch a commercial product early in the summer of 2016. The management wants to identify those bars and pubs most likely to be interested in selling this new snack product.  The objective in this analysis is to identify unique customer segments, recommend appropriate segment(s) to target with this new product, and give recommendations on how the company can position the product within the market based on survey data.

January 03, 2023

This project follows systematic steps to look at the brand - Victoria's Secret - and identifies the challenge this brand the facing today. At the same time, recommendations are provided to tackle those issues.

March 09, 2016

Forte Hotels, a large European hotel chain, is developing a new hotel concept for the US market.  The company has decided to focus on European business travelers coming to the US and American business travelers.  The objective is to determine the best combination of attributes and  options for its target customers based on preference data and the results of a conjoint analysis and to propose a room concept that best meets the needs of these customers.

December 02, 2015

Building a target audience persona for a campaign preventing binge drinking based on street crossing observation.